The Link

The owner of The Link approached me back in early 2020. They were in search of a designer who could provide a rebrand that would not only freshen their established brand but also incorporate some much needed personality. They really wanted to play off the name “Link” and inject Sasquatch (The Missing Link) as a new brand mascot. The balance of professional and playful brand tone has allowed them to retain a broader target market, thus increasing sales exponentially.