Crystal Lake Brewing
Along with a healthy dose of local pride, Crystal Lake is passionate about brewing a better beer. Honest, accessible, thirst-provoking beer, created with attention to quality and taste reminiscent of a simpler time when craftsmanship was king. Beer that is easy to drink and hard to put down. I can attest to that! This Rebranding project was incredibly fun to be a part of. I injected lake life, fun, sun, local pride and a clean design aesthetic to reimagine Crystal Lake Brewing’s product face.
- Categories: Branding | Packaging | Apparel | Signage
- Client: Crystal Lake Brewing
- Project Type: Self-Initiated






Small Name,
Big Game.
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